Believe me...it's all about the photography. If you've placed a feature article with a publication and it fits with the editorial emphasis of that month...and they like the photography...you have a chance for the cover. In most cases it's just luck. But we've had photos from New Product Releases make the cover if they are great photos. It pays to have good studio photography to have any chance for a cover. Over the years, we've had more than our share of covers...most of which were never planned.
