This client by-lined ,4-page, feature article was written and placed with Stamping Journal for Feed Lease Corporation. Typically these types of articles are planned with the editor of the publication three to four months in advance of a publish date. When a publicity program is planned over a yearly basis, it is easy to take full advantage of 'editorial emphasis issues' where industry round-up stories normally appear. It's important to discuss these types of articles with the editor before they are prepared, so the client's costs are spent effectively. ..and not wasted, hoping to get an editor interested after the work is done.
