The New Product Release is where it all starts…and it’s only new once…and believe me editors know that. Typically these types of publicity projects usually require about six hours of a account executive/technical writer’s time. This includes gathering the information, preparing it in proper new product release format, securing the appropriate approvals, selecting the mailing list (typically about 40 publications and internet sites) and emailing the release at the predetermined time.
Typical Mechanical and Clerical Costs for these types of projects are approximately $25 which includes: telephone, digital photo files and clients logos for proper News Release format. Photos must be provided with the release in a digital file that will accompany the email.
Our account executives bill $125/hr. So a typical News Release with Mechanical costs is $775
There are a number of examples of types of New Product Releases that have been prepared by industrialpublicity.com Please look at the samples shown in the listing at the right.