News Releases

News Releases usually require about four hours of an account executive’s time. This includes gathering the information, preparing it in proper news format, securing the appropriate approvals, selecting the mailing list (typically about 40 publications and internet sites) and emailing the release at the predetermined time.

Typical Mechanical and Clerical Costs for these types of projects are approximately $25 which includes: telephone, digital photo files and clients logos for proper News release format. If photos are provided with the release (and in some cases this can be beneficial) a digital file of the photo will accompany the emailed release.

Our account executives bill $125/hr. So a typical News Release with Mechanical costs is $500

There are a number of examples of types of News Releases that have been prepared by Please look at the samples shown in the listing at the right.

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